Name: The K-12 Leader: Data and Insights Every Marketer Needs to Know
Start: 2023-10-13T12:30:00ZEDT
End: 2023-10-13T13:00:00ZEDT

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Which topics are capturing the attention of district and school leaders? Discover how to align your content with the topics your target audience cares about most.窶ｯ窶ｯ窶ｯ

Join EdWeek Director of Audience Engagement & Analytics Rachael Delgado for a look at the content driving the strongest engagement among the 2 million visitors to edweek.org. Based on time spent on site, interactions on social media, and other key metrics, she窶冤l unpack:窶ｯ

District leaders窶� preferred formats for content consumption
The top search terms
The most popular videos
What窶冱 trending on social
What social media platforms K-12 leaders turn to, and much more!

And be sure to come with questions - we窶冤l leave time for Q&A.窶ｯ窶ｯ窶ｯ

Can窶冲 join us on the 13th? No worries! Register now and watch the webinar on demand.窶ｯ窶ｯ

Rachael Delgado

Director, Audience Engagement & Analytics, ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ

Rachael Delgado leads our analytics efforts to understand and engage readers and manages the research library which provides in-depth research support throughout the organization. Prior to joining ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ, she was the Early College Coordinator for Washington, DC窶冱 Bell Multicultural High School. She was also an elementary school teacher in a dual-language Spanish-English immersion program in the DC Public Schools.窶ｯ

Delgado earned her Doctorate of Education in teaching and learning policy at the University of Maryland, College Park. She holds a master窶冱 degree in library science from the University of Maryland, College Park, a master窶冱 degree in teaching from American University, and completed her undergraduate work at Brown University.窶ｯ

Melissa Heyeck

Director, Marketing, ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ

Melissa Heyeck currently serves as Director of Marketing at ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ, where she leads the B2B marketing team, working in partnership with the sales teams. Much of her career has been spent serving the education sector, where Melissa has honed her marketing expertise while contributing to companies such as Discovery Education and Teaching Strategies.

ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ or ｰﾄﾃﾅﾅﾜｹｷﾂﾛﾌｳ.

A transcript will be available for download from the resource list within five business days after the event.

Your e-mail address may be used to communicate with you about your registration, related products and services, and offers sent to you directly from sponsors. Use of your personal information is otherwise protected according to our .

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